On 27 August 2010, the soap opera, Neighbours, filmed scenes on board Pacific Jewel. Actors and crew took five hours to shoot on and around the vessel's running track and circus arena on the top deck. Some Pacific Jewel staff were given the chance to be extras in the scenes. Travel Blackboard reported that P&O expected Pacific Jewel's appearance on the show to generate more than $1 million worth of brand exposure to the Australian audience.
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